Find out why you were rejected, and what to do about it.
Vettae reads your CV against a specific job the way both an ATS and a hiring manager would, scores each separately, and tells you exactly what to change.
Pontix
Answers you can check.
Pontix builds decision tools that show their evidence. Vettae tells a candidate exactly why their CV failed against a specific job. DenCity tells a vet whether a catchment is worth opening in, and what a practice could bill there. Both show every figure and where it came from.
One standard across both products
Most tools hand you a score and expect you to trust it. Ours give you the score, the components behind it, and the point where the evidence runs out.
Know what a catchment holds before you sign the lease.
DenCity screens sites for new veterinary practices in England. It reports whether the local catchment is thin or crowded against comparable places, and separately what a new practice could realistically bill there.
Real output, taken apart
Nothing here was built for this page. Every figure comes off an actual run, where a number is rounded on screen we say so, and you can open the working to see the layer underneath.
Why 60 out of 100?
- ATS fit, automated screening
- 11 → 22 / 35
- Human fit, hiring-manager read
- 16 → 38 / 65
- Overall
- 27 → 60 / 100
Score if nothing changes27 / 100
Shown as each stands today, then as it would stand after the recommended fixes.
Keyword match2→7/ 15
The job names React, TypeScript and CI/CD. None of the three appear anywhere on the CV, but the AI interview confirmed all of them, so writing them in is most of the gain. It stops at 7 rather than 15 because C# and Azure could not be confirmed either, and no rewrite can honestly add experience the candidate does not have.
Professional summary2→8/ 10
The summary as written signals a junior or transitional profile, which contradicts the commercial experience the interview surfaced. Leading with that experience instead is a change of framing rather than of fact, which is why it moves eight points for an afternoon of work.
Two measures, chosen to show how a score moves and where it stops. A report explains every measure this way, and goes further than scoring: it reads the CV against the job description itself, separates requirements you have evidenced from those you have not, and drafts the revisions.
Why £560,000 for a two-vet practice?
- Pets in the catchment
- from census housing mix
- Spend per pet
- set by local affluence band
- Weighted by how far people travel
- distance decay
- Reachable market
- £4,144,807
- Share won against 45 located rivals
- gravity model
- Aggregate capture share
- 40%
- What the site would capture
- £1.66m
- Capacity ceiling, 2 vets at £280,000
- £560,000
- Entry revenue, the lesser of the two
- £560,000
Given as a range£480k to £640k
The 40% is rounded on screen, so the capture figure it implies is approximate. It does not move the answer here, because capacity is the constraint that binds.
Each stage above opens to its full derivation in the report, down to the source behind every constant and the neighbourhood-level workings behind the capture share.
Strategy and engineering, in one small team
Pontix is two people. Vettae is live and in use today; DenCity is in build. We would rather state that plainly than imply a scale we do not have.
Ben WrightProduct
Six years advising executives on growth, investment analysis and go-to-market strategy. Leads what gets built and why.
benwright@pontix.co.ukLuke MontgomeryEngineering
Eight years delivering scalable architectures and software solutions. Leads how it gets built, and keeps it standing.
lukemontgomery@pontix.co.uk
Whichever of us you write to, you will get a reply from the person who did the work.